Turn your digital credentials into a powerful viral and organic marketing tool
In an increasingly competitive educational and corporate environment, issuing credentials is no longer enough: the key is turning them into engines of visibility, reputation, and attraction of new students or clients. With POK – Proof of Knowledge, each NFT digital credential not only certifies an achievement; it activates an organic marketing campaign that can reach thousands or even millions of people within hours.
When your students, graduates or employees share their credentials on networks like LinkedIn, Twitter, Facebook or Instagram, your logo, your values and your message travel with them, generating exposure and credibility with audiences you probably would have never reached through traditional advertising.
Ripple Effect
- Immediate visibility: Every time a student shares their credential, your colors, your brand and your academic offer are showcased to hundreds or thousands of contacts.
- Cumulative impact: A program with 300 graduates can generate over 150,000 organic views on LinkedIn in less than a week.
- Social trust: Credentials shared by real people generate more credibility than any paid ad.
Quote – University Rector in Mexico
"Our graduates became our best marketing team. In two weeks, a single postgraduate program achieved more reach than our entire annual digital campaign."
Real-time metrics
- Analytics dashboards showing: visits, downloads, shares, verifications and clicks on each digital credential.
- Data by social network to understand which channels drive more visibility.
- Conversion tracking: from view to enrollment in new programs.
Quote – Marketing Director at a University in Brazil
"Thanks to POK we now know how many clicks each credential generated and how many prospects reached the website. This allowed us to invest more in the areas with the best return."
Qualified leads
- Identify who interacts with your credentials and from where.
- Turn those interactions into real leads for programs, courses or services.
Actionable data to improve your strategy
- Discover which credentials generate the most interactions and in which contexts.
- Adjust your programs and campaigns according to the content that resonates most with the audience.
- Plan future launches based on real engagement patterns.
Quote – Head of Innovation at a University in Chile
"With POK, data speaks. We saw that short diplomas had more virality than postgraduate programs, and that helped us adjust our academic offer."
Tangible Benefits
- Greater organic reach without increasing the advertising budget.
- Credibility supported by the voice of your own students or employees.
- Continuous optimization thanks to accurate, segmented data.
- Real conversion from visibility to enrollments or sales.
Conclusion
POK is the absolute leader in Latin America in digital credentials and is rapidly expanding in the United States, Europe and Asia. Its unique combination of true white-label, NFT technology and advanced analytics turns every certification into a living campaign that drives reputation, employability and revenue.
Frequently asked questions
The free (Web2) version of POK is perfect for those who want to start without costs or restrictions. It allows issuing and verifying unlimited digital credentials with custom design and compatibility with open standards. Verification is done via a unique link or QR code, and the credential remains active indefinitely.
The NFT (Public Blockchain) version goes further: each credential becomes a unique and unalterable Non-Fungible Token, registered on a public blockchain. This enables:
Both versions are compatible, and you can migrate credentials from Web2 to NFT at any time without reissuing or losing history.
The NFT (Public Blockchain) version goes further: each credential becomes a unique and unalterable Non-Fungible Token, registered on a public blockchain. This enables:
- Decentralized verification without relying on the platform.
- Historical traceability showing when and by whom it was issued.
- Digital ownership for the recipient, who can store it in their wallet and display it on professional networks.
Both versions are compatible, and you can migrate credentials from Web2 to NFT at any time without reissuing or losing history.
The implementation of POK is fast and frictionless.
In most cases, institutions can start issuing credentials the same day they create their account. The basic flow is:
If advanced integration via API or connection with internal systems is required, the time will depend on the technical complexity, but our team supports the process with guides, support, and onboarding sessions.
In most cases, institutions can start issuing credentials the same day they create their account. The basic flow is:
- Create the account and set up the organization’s profile (logo, legal details, templates)
- Upload the recipient list or integrate with the LMS/CRM
- Issue the first credential and enable its verification
If advanced integration via API or connection with internal systems is required, the time will depend on the technical complexity, but our team supports the process with guides, support, and onboarding sessions.
POK offers a transparent and flexible pricing model:
This means you can acquire only what you need, at your own pace, avoiding unnecessary fixed costs. The price per credential includes blockchain registration, with no hidden fees or surprises due to “gas fee” variations.
This model adapts to both institutions issuing few credentials per year and large universities or corporations needing to issue thousands.
- In the free (Web2) version, you can issue and verify unlimited digital credentials at no cost, without expiration, and without commitment to stay
- In the NFT (Public Blockchain) version, you purchase credential packages based on your needs, with no minimum obligation and no credit expiration
This means you can acquire only what you need, at your own pace, avoiding unnecessary fixed costs. The price per credential includes blockchain registration, with no hidden fees or surprises due to “gas fee” variations.
This model adapts to both institutions issuing few credentials per year and large universities or corporations needing to issue thousands.